Who is Aiya Matcha?

    Japan produces 100,000 tons of tea every year, of which approximately 1,600 tons of Matcha tea is made. That makes Matcha the world's most precious and unique tea. The amount of Matcha represents 0.003% of the world's annual tea harvest. AIYA's average production per year reaches around 800 tons granting us 50% of the available product to market. 

 

    What is Matcha?

    Matcha is the most exciting discovery of the 21st
    century's modern tea world. Created over 800
    years ago by Buddhist monks as a meditational
    tool, Matcha is known today as the healthiest,
    rarest and most premium of all tea varieties from Japan. More and more consumers are discovering this exquisite tea all over the world – and the food industry has also begun to understand the potential of Matcha green tea as a 100% natural ingredient providing the best in color, taste and health benefits. Matcha is the ideal raw material to produce green tea flavored treats. The world's leading chocolatiers, candy makers, ice cream producers, chefs and restaurateurs are already offering Matcha ice cream, Matcha truffles, Matcha chocolates, Matcha desserts, Matcha lattes and Matcha smoothies.

 Who is Aiya Matcha?    

AIYA is the world’s leading Matcha green tea producer with
it's headquarters deep within the Aichi prefecture; Nishio city, Japan. Matcha is not only Japan's most premium tea variety, but also a major ingredient for the food and beverage industry. Since 1888, Aiya has been the global leader in producing Matcha, the principle ingredient in virtually all natural green tea flavored products. Aiya currently supplies this raw tea material to over 45%, 70% and 90% of the Japanese, North American and European markets, respectively. That’s well over one of every two natural green tea products sold in the world today. 

Aiya America leads the industry with it's wide selection of superior-quality Ceremonial and Cooking Grade Matcha. Aiya's Cooking Grade Matcha is exceptionally versatile and specially formulated to be used as an ingredient with distinguished aromas and flavors to make each recipe a palate pleaser.

 

    Why not Green Tea Extract?

    Extracts focus primarily on the functionality (i.e.
    nutrition) of green tea. Matcha is manufactured
    from uniquely grown, harvested, and processed
    tea leaves; it's color and flavor cannot be
    duplicated naturally by using extracts or "green tea powders." As more consumers demand natural vibrant color, balanced flavor, full-bodied aroma, versatility, and nutrition ― clearly outshine other green tea products.